GrocerEase
Introduction
Our service, 'GrocerEase' addresses a significant gap in the market by introducing a self-driving cart concept that delivers an entire grocery store to your doorstep.
Unlike the traditional online grocery delivery, where a human driver brings only the items you ordered, our innovative solution provides a more personal and convenient experience which caters to busy students and working individuals who strive to maintain healthy lifestyle whilst on the go.
Additionally, our technology partners contribute to promoting a carbon-free lifestyle and improving sustainability by omitting the amount of emissions that a traditional car or bike would produce.
Design Process
We used a double-diamond design model alongside a human -centered design approach for best results of our interface system. This involved many levels of iteration followed whilst keeping our demographic in mind to deliver a final prototype that caters to specific frustrations of our users.
Heuristic Evaluation & Final Wireframes
In addition to this, an extra step of usability inspection was conducted by an external designer. This heuristic evaluation allowed us to obtain new insights against a set of criteria and the end result was improved consistency and standards, efficiency of use, and an overall insight to how to develop a more minimalistic yet effective look in the high fidelity stage.
Final Wireflow
Following the rounds of iteration and feedback at the digital wireframe stages, the final prototype was devised with several design principles in mind, putting the user's core needs at the center of focus, through clean and simple layouts, clear flows between screen, and familiarity of buttons.
Concept Mockups
Reflection
We reached the conclusion that in order to create an ideal interface solution, we must prioritised elements of minimal design, a clear visual hierarchy and simple layouts, alongside accessible and inclusive design principles. After embedding these elements into our design approach, our team achieved an interface solution that is both intuitive and user-friendly for our target users.
We developed an understanding of knowing not just the practical side but the theoretical side of designing like the principles, colour theory, and much more. For example, from one of lectures, it came to light that using 1 or 2 colours in our design process is sufficient to convey what needs to be conveyed.
Other Projects
